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Qualities Related To General Information Value


Copyright (c) 1999 Roy D. Follendore III

All Rights Reserved

Knowledge is obviously born from information.  Value is created by that birth.  The ability to sustain the concept of noise to knowledge is therefore an issue related to information value.  This paper explores the processes that occur and how that process will be affected by informational content directed knowledge control.


The Worldwide connectivity of the Internet has been constantly changing the nature of business by creating a virtual business communities relying on competitive instant access to fresh new information.  The modern business needs to be supplied the right amount of information, "just in time."  Thinking from the customers point of view is important in considering the evaluation of information.  At any given time, it is quite possible that "somewhere" on the Internet there exists the right person who or data that is appropriate.  That information may very well be available free of charge.


Speed of Information Access

It is obviously no secret that the speed at which new information is provided to users of information carries with it additional value because it can make the difference between a successful decision and an incorrect one.  But immediacy of access to existing information also carries additional value.  This is in part because reoccurring value is associated with the immediacy of access to previously archived information in different contexts.     


Information Granularity

 Also, not only the immediacy of access but also the granularity of access have become differentiated qualities directly related to the potential value information. When just the right quantity of information appears to users at just the right time they can take advantage of relative knowledge just in time for it to translate into a high degree business efficiency.  Too much information or information that is hidden or obscured by other content represents a kind of distracting noise that reduces the usefulness of that information to business users and reduces the information value.


Relative Knowledge

The effect of information to the processing of relative knowledge goes directly to the point of information valuation.  Relative knowledge can be defined in this context as the environmental matrix of information and associations that are present when new information is applied.  New information must fit like a key into the relative knowledge in order to be effective within a given business environment.  The better it fits the more effective that information will be to the process of decision making processes of the business.     


Information Certification

The ability to certify that the information that is being supplied is a qualitative element of this process.  Where and how the information is certified to be verified and validated can be just as important as the information itself.  The traceable importance of certification has an impact on the value of the information being marketed because it is a definitive way of predicting information consistency.  This means that the information that is distributed has more value if it is nonreputable from the author and the distributor who sponsors that information. 


Rational Information Labeling

Key Management labeling is a powerful new technology that allow business managers to control and harvest the full value of information being processed and disseminated across the Internet.  With key labeling technology managers can now take on new business practices without flying in the face of essential security policy procedures.  Label management offers unparalleled granularity of secure distribution and time dependencies with the advantage of instant transparently integrated billing. 

Where once the security management were the gatekeepers of business opportunities, they can now be considered business opportunity analysts.

The model of business that Rational Information Labeling offers is one that is actually more natural and traditional than the existing solutions.  Consider a fruit and vegetable market environment.  Marketing information is more like the process of marketing apples than you might think.

         First you would expect the fruit and vegetable market to be close and quick and easy to get to.  When that recipe for your favorite desert dish requires fresh apple slices you can't put off that last minute business dinner to drive on the other side of town.   Like apples, information needs to be handy to be of value.

         Second, the foods that you would expect to purchase from this market should exist in convenient and well-understood amounts. In the process of purchasing one or two apples, you would not expect to purchase a truckload.  The value of information to the user is precisely the same.  The quantity of the packaging relates to the price.

         Third, the quality of the product should be predictable on sight.  Just like apples, information needs to be sold fresh and should look just as good as they taste.  Fresh apples are worth more than old apples.  Shiny apples sell for more than sour or dull pitted ones.  They are worth more if they are presented better to the customer at first sight.

         Fourth, the predictability of quality involves the expectations of quality that you have from the reputation of the merchant.  The merchant should be willing to back his sales with reputable knowledge of the qualities of various kinds of the various apples he may sell and be able to authenticate where they are grown.  The information that is being sold should be certified to be what it is reported to be and backed by the merchant.

         Fifth, you would expect a fruit and vegetable market to offer incentives.  For example, from the merchant perspective, incentives involve insuring that the potential profits of apples for sale are not wasted as the apples begin to move past their peak condition.  Incentives also increase customer loyalty by giving customers the opportunity to get more than they would normally expect.

         Sixth, the customer wants to be able to be in control and to choose.  Providing the opportunity for customer selection means that the customer is in charge of the purchase while the merchant remains in charge of the prices. Prices are often a function of desirability.  By carefully evaluating the history of purchases across the range of possible apple selections, the merchant can better estimate the desirable value of the individual prices for each type of apple.

         Seventh, the fruit and vegetable business is also similar to the information marketing business in one other respect.  The merchant knows that there will be more profit if there is less overhead in the process of ringing up the sale.  The use of laser price tag scanners are productive because they make the transaction quick and accurate for both the merchant and the customer.        

As you can see, all of these factors go into the pricing model for both information and apples.  They are all part of what establishes the price.  Without the complete "package" the price of the apples would not be maximized.  With manufactured merchandise there is also the potential of customized packages which further maximize the product.  Henry Ford realized long ago that the color of the paint, and the relationship of the selected engineering components such as engine and transmission affect the ability to maximize the profits of essentially the same vehicle.  The marketing value of information is also affected by the same packaging.


  The Labeled Information Publishing Production Process


At it's basic level the publishing information with key labels is a simple production process.


There are four different positions involved in the rational information labeling publishing process.  

(See Figure 1)


1.        Authors: Responsible for writing the information and documents.

2.        Label Analyst:  Responsible for information content selecting the appropriate labels for information.

3.        Pricing Analyst: Responsible for establishing and maintaining the pricing of the labeled information.

4.        HTML Editor: Responsible for layout and actual encryption of the information.


The information publishing process using cryptographic key labels begins with a number of analysts who author information within their fields that is to be marketed.   These Authors then will produce normal documents which are then submitted and collected within appropriate directory folders.  The Label Analyst then will evaluate the content of the information to be published and associate appropriate labels to that content.  The Pricing Analyst will then evaluate the information (and information segments) as it relates to market value and will assign a price to the granular parts of the information.   The HTML Editor will then take this information and layout the HTML pages in a pleasing and artistic manner, add appropriate banners and teasers and finally encrypt the segments.



  Figure 1: Information Publishing Process Using Key Labels (Overview)  



Figure 2: Information Publishing Process Using Key Labels (Detailed)




Figure 3: Essential Information Label Publishing Architecture





Copyright (c) 2001-2007 RDFollendoreIII All Rights Reserved